Social media
Production
We have worked long-term on the communication of the traditional brand and strengthening its position as the first choice for family well-being. Through emotions, a distinctive visual identity, and systematic community activation, we have brought the taste of tradition and home into the digital world of the 21st century.
1.8 million
Reach
Within the key campaign periods, we achieved a total reach of over 1,800,000 unique users, delivering more than 23,000,000 impressions
61%
Brand Awareness
Dominant brand awareness: Through long-term activity, we maintained brand awareness at 61% in the general population, which ranks the brand at the top of the segment.
123K
Content Effectiveness
Thanks to content optimization and strategic community management, we increased the average reach of posts outside campaign periods from the original 33,000 to 123,000 users.
We have created an active and loyal community that truly lives and breathes the brand.
We ensured that Sedita Rodinné are not just an item on the shelf, but a symbol of time spent together.
In the long term, we rejuvenated the target group and turned the Rodinné brand into an active guide to family life. Through systematic work with data and optimization, we achieved high brand awareness even in an environment with low consumer loyalty.
Panzani
The magic that Panzani can do
A local brand campaign on a limited production budget aimed at increasing brand awareness among a younger target audience and supporting the association between Panzani and music. All of this is done through content that is natural for social networks like TikTok and Instagram.
Mattoni
At home as in a restaurant, 2024
The first campaign for the one-liter glass bottle of Mattoni, titled "At Home Just Like in a Restaurant," responded to the growing trend of home dining. The goal was to introduce the glass bottle as a symbol of elegance and "fine dining" that can elevate even an ordinary home lunch into an exceptional experience. The campaign leaned on authenticity and light humor, emphasizing that dining culture is not about being bound by etiquette, but about the joy of spending time together at a beautifully set table.
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