OOH
POS
Production
Social media
The first campaign for the one-liter glass bottle of Mattoni, titled "At Home Just Like in a Restaurant," responded to the growing trend of home dining. The goal was to introduce the glass bottle as a symbol of elegance and "fine dining" that can elevate even an ordinary home lunch into an exceptional experience. The campaign leaned on authenticity and light humor, emphasizing that dining culture is not about being bound by etiquette, but about the joy of spending time together at a beautifully set table.
Fine dining, finer numbers.
36
unique visuals
created for the first wave of 2024, covering Horeca, Lemon, and Christmas motifs.
4
Key Communication Lines
Successful coverage of four different consumer situations (Breakfast, Date, Christmas, and Home Fine Dining).
360°
Trade Marketing
The overlap of a digital campaign into the point of sale (POSm) through dedicated key visuals.
We combine the elegance of restaurant dining with the comfort of home.
The main symbol of the campaign became the contrast between a stylishly set table with a one-liter glass bottle of Mattoni and informal home slippers.
Insight: It doesn't matter how experienced a chef you are, a glass bottle of Mattoni brings your home dining a bit closer to the atmosphere of a fine dining restaurant.
We build on the contrast between the restaurant environment, where a glass bottle is the standard, and the home, where people most often reach for plastic. The campaign showed that we can enjoy the art of dining at home as well.
The target group was younger adults aged 18–34 from higher socio-economic classes. People who care about aesthetics, like to host, order delivery, and do not want to be bound by etiquette.
Sedita
Communication concept
We have worked long-term on the communication of the traditional brand and strengthening its position as the first choice for family well-being. Through emotions, a distinctive visual identity, and systematic community activation, we have brought the taste of tradition and home into the digital world of the 21st century.
Chlum Panorama
Visual identity
The Panorama Chlum project was created with the vision of offering high-quality living that sensitively complements the unique landscape of the Bohemian Forest. The main challenge was to differentiate itself from the poor-quality rapid construction in the surrounding area and to create an authentic brand that appeals to a community of people with a connection to nature, sustainability, and modern smart living.
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