Most brands still bet on proven marketing models that promise growth through precise targeting, unique positioning, and loyalty building. However, real market data shows a different picture and suggests that the true engine of growth lies elsewhere...

In marketing, it seems that if a brand doesn't have an influencer, it might as well not exist. However, there's a catch. Many influencers promote multiple competing brands.

Podcasts have become a popular audio format that offers listeners a wide range of interesting topics. Brands have also jumped into it and use podcasts to connect with their target audience and build a community.

Some time ago, we as an agency were looking for new ways to partially replace the overpriced campaigns on LinkedIn, and since X offered a welcome bonus of $500, we decided to give it a try.

Currently, Twitch.tv is the most successful live streaming platform in the world, holding a 73% market share. In 2023, viewers consumed a total of 21.4 billion hours of live content.

There are plenty of tools we can use to fight in the digital marketing arena. Every brand should define itself through specific elements that are characteristic of it and help shape its identity.

UGC, or User-Generated Content, is becoming increasingly important and puts customers in the leading role, connecting their stories with the brand. According to AdWeek studies, 85% of users trust brands and products more precisely because of UGC.

In the oversaturated environment of social networks, brands compete for attention and a place in consumers' minds. The winner is the one who claims more neural pathways for themselves and builds higher mental availability. And in this regard, brand codes play a key role.

We measure all hot marketing trends with a skeptical eye and a triple yardstick, and influencer marketing is no exception. With a healthy dose of skepticism, we have summarized the situations in which influencers can truly bring business success.

We reveal the main mistakes and based on these findings, we provide you with practical tips for improvement and potential great collaboration.