Web
Communication
Branding
Social media
A startup that helps photovoltaic owners earn money from energy surpluses needed to be built from scratch. Name, identity, website, campaign. We took it step by step.
The entire process was preceded by thorough strategic preparation, which ensured that every step – from the name to the advertisements – was backed by clear arguments and defined goals. This strategy relied on an analytical approach to the market and a deep understanding of the target group.
What's up?
45
days the entire process took, from strategic consultations and visual identity to website preparation. No energy wasted.
13
The final name was selected from a total of 13 options, with each rated according to a Likert scale of criteria.
3
The name was designed to carry three levels within itself – innovation (re-), a revolutionary approach to the market (revolta), and the technical essence of the service (volt).
Goals & Challenges
In the initial phase, we focused on defining the brand values. The brand was meant to act as an innovative, reliable, and accessible partner that clearly distances itself from "energy sharks".
The name reVoltik carries a double meaning for this very reason. The brand's positioning is based on a clear contrast with confusing energy offers, and on a sense of community of people who have taken their energy supply into their own hands. Literally.
The need for differentiation was also reflected in the design of the visual identity. We chose a modern minimalism and an unconventional combination of colors. The same applies to photos: natural situations, smart casual, modern environments. No happy families pointing at the roof.
Chlum Panorama
Visual identity
The Panorama Chlum project was created with the vision of offering high-quality living that sensitively complements the unique landscape of the Bohemian Forest. The main challenge was to differentiate itself from the poor-quality rapid construction in the surrounding area and to create an authentic brand that appeals to a community of people with a connection to nature, sustainability, and modern smart living.
Telly
Rebranding: Strategy, creative concept, social media
With Telly, we went through a rebranding, set the strategy, and for several years took care of campaigns and social media.
We worked with Telly for several years across strategy, creative, social media, and performance. We joined the project at a time when the brand needed to clearly grasp its new identity, translate it into communication, and gradually build it into a brand that people associate with comfort, entertainment, and watching on their own terms.
Our role was to give the communication direction, tone, and a system. One that works in brand campaigns, daily content, as well as performance marketing activities.
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