POS
Web
Production
Strategy
Social media
The autumn 🎻 Back to School campaign for Buzz sneakers was designed with a clear goal: to bring customers into brick-and-mortar stores and turn shopping into an experience.
The creative concept worked with the phrase "Rizz? Buzz!", which translated the Gen Z language into brand communication and emphasized that it is at Buzz where customers will find current rizz fits. The communication kicked off with a brand line on social networks, which was seamlessly followed by activation formats inviting to a series of events.
Buzzworthy numbers:
+14.5%
brand lift
+41.5%
branded search increase
35.7 million
impressions
AI influencer Sára
Gen Z lives for culture, memes, and inside jokes. "Rizz" is their word for style and charisma – and we used it, fully aware that it is already played out. This meta-ironic tone permeates the entire campaign.
The client's only requirement was to keep the logo. The rest was up to us.
We created a playful visual language mixing Y2K aesthetics, acid graphics, and meme culture. We turned Sára, the brand's previously underutilized AI influencer, into the face of the campaign – complete with new outfits, motion, and AI voiceovers.
The campaign's visual language then became the foundation for a permanent brand refresh and a set of social media templates.
Creative Director
Art Director
Account Manager
Social Media Manager
Strategy
Account Manager
Iva Janigová
Daria Kriuchek
Jana Mišáková
Barbora Řezačová
Martin Dráb
Jiří Jakl
Robin Tasi
Kofola
Just Tea? Sun on Ice! Campaign
We have our fingers in it from strategy through idea to execution, and that across the Czech Republic and Slovakia. We combined data, goals, and creativity into a campaign that launched our collaboration with Kofola.
Seyfor
Cloud accounting software
We started our cooperation with the modern cloud accounting project Evala from the Seyfor group by winning a tender. Gradually, we participated in the brand strategy, creative concept, campaign launch, social media management, and performance activities.
The goal was to make the brand appear modern, clear, and useful for companies that wanted to finally make their accounting simpler.
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